Pepper ads are missing a few good doctors

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Far be it from me to question Julius Erving’s medical credentials, but we’d love to know the scientific procedure that was used to determine that Dr Pepper needs to be consumed slowly, as the former NBA great suggests in this new ad. Same goes for Dr. Frasier Crane, who dishes out similar advice on his radio show in another ad. Both spots are part of a big new campaign touting the drink’s 23 flavors. How many fake doctors does it take to come up with 23 synonyms for “sugar”? Sadly, two of the field’s brightest stars have burnt out: Dr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in