Carnies always look so nice in commercials

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Liberty Mutual’s "Carnival" ad continues the insurance company’s theme of promoting ethics, which we’ve touched on in previous posts. It’s also fitting that its cloudcookooland where strangers are nice to each other includes a carnival full of attractive, or at least normal-looking, people. Even the people who operate the rides look like they’ve evolved right along with the rest of us, which seems a bit ridiculous to anyone who has actually attended a carnival or state/county fair.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in