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A lot of brands have Webisode envy these days. I can understand why: Web videos can be way longer than those 15- or 30-second spots. I mean, with TV, people barely get a taste of your logo, and it’s over. Which is why companies like Johnson & Johnson and Holiday Inn Express have taken the plunge into longer-form storytelling. But do Webisodes really enhance a brand? Not always. Case in point: Ikea, a brand whose quirky persona has long appealed to twentysomethings in transition, is releasing its own mildly star-studded Web series titled "Easy
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