Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot, part of a larger effort to position Coke as anti-obesity, is meant to compare granddad's modest approach to life with today's steady diet of too much everything: oversized sandwiches, lattes and pre-TV-dinner hot dogs. Don't cut out Coca-Cola, though. Sugar water is cool, so long as you're riding your bike to work and taking the stairs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in