TIAA's Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently  

The financial fund aims to #RetireInequality with new work by The Martin Agency

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Retirement equity fund TIAA and The Martin Agency are taking bold steps—literally—to address the massive financial disparity plaguing Black Americans pondering retirement. 

The financial services firm and its AOR have launched “Stepping Further,” the latest initiative in its #RetireInequality campaign, to draw attention to a sobering stat: 54% of Black Americans currently do not have enough of a financial cushion to retire.

Both the initiative and the campaign’s 30-second spot, “The Steps We Take,” pay homage to step, a form of dance in which the body is used to create sound.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in