Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center.
The agreement, announced Monday morning, features a 90% media investment, solely in women’s sports, that will include coverage of game highlights, branded content and features across ESPN, along with regular, in-episode SportsCenter segments. The remaining 10% will be invested in men’s sports advertising.
According to Ally CMO Andrea Brimmer, when companies go to market to buy an allocation of sports media, it’s mostly men’s sports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in