Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It’s no secret that rapper Yung Gravy has an affinity for older women—a detail that has managed to spill over from his personal life into his professional partnerships. This time around, the viral star is teaming up with Jimmy John’s for a side-splitting sendup of the Bachelor franchise to promote its limited-edition Red Velvet cookie just in time for Valentine’s Day, while also giving new meaning to the notoriously NSFW acronym.
The brazenly-titled “MILF & Cookies – Red Velvet,” created by agency partner VaynerMedia with production management by Eva Nosidam, finds the “multi-platinum rapper & MILF connoisseur” cavorting with a houseful of contestants in the 40-70+ age range, as they dramatically (and comically) battle it out for the sweet treat … and ostensibly their host’s affection.
“If
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in