Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced.
In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still fairly nascent: privacy-safe ad tech.
Data clean rooms let advertisers and publishers join their data and find overlap without leakage.
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