Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host.
Today, in a campaign from tech and logistics brand Flock Freight, Burns is helping business-minded adults reignite that childlike curiosity to solve a different mystery: just how much is a “fuckload?” And is it greater or smaller than a “shitload?”
Flock first teased the new team-up with Burns and agency Maximum Effort on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in