Comeback Sneaker Brand Autry Spotlights a Forgotten Tennis Star and Declares ‘the Drop Is Dead’

The sneaker brand has made a recent comeback and spotlights Bob Lutz

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Everyone loves a comeback story. Autry was one of the hottest sneaker brands in the 1980s, known for its signature American flag on the tennis shoes. But after founder Jim Autry died in 2009, the label ceased production for two decades. 

In 2019, Autry returned to the scene and has since gained a cult following—so it knows something about the secrets to a successful revival. It makes sense, then, that the brand’s new campaign shares the spotlight with another forgotten star: former U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in