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If it were easy to create a branded video that's smart and delightful, and at the same time completely on message, everybody would be doing it. But they're not. Looking at you, Coca-Cola. The folks at JWT in New York, on the other hand, are on to something with their music-infused Litter Genie series. Never lost among the popular singing and dancing felines is the brand promise: Your house will not smell like a cattery.
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