Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Grey London has followed up last summer's great commercial for The Sun with this ad in which a little girl with a mouth like an old hockey player (her missing teeth, I mean, not her language) sings about how much the winter sucks after the holidays, and urges people to "smile through the pain" by indulging in the newspaper's range of sponsored bargains, dubbed the Big Smile Giveaway. The ad is a bit cloying, despite the girl's intensity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in