Johnson's Baby Embraces the 'Other Mother' in a Touching Tribute Combatting Bias

New work from BBDO Bangkok makes loving space for moms who shirk tradition

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By now, many of us understand that there is no one-size-fits-all image that represents all of motherhood, having moved beyond the societal pressures that dictate every single detail to make way for a more empathetic understanding of parenting. Still, in certain spaces continue to uphold the prototypical characteristics of a mother—straight, cisgender, and perfectly coiffed with bottomless energy and time, just to start—making those who exist outside of those very narrow boxes feel unwelcome or even unworthy of the “mom” title.

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