Iggy's insurance not available to musicians

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This U.K. auto-insurance commercial with Iggy Pop, which we first posted last month, is more embarrassing for its star than we originally thought. It turns out Swiftcover refuses to insure musicians, citing higher levels of risk and potential claims costs as reasons. Swiftcover marketing director Tina Shortle says Pop was chosen for the advertising "because he loves life, not because he is a musician. He is an actor demonstrating the benefits of Swiftcover.com." Tim Soong, who plays bass in Roguetune, tells the Evening Standard: "The customer services operator told me they don't insure musicians.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in