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This ad from London's RKCR/Y&R for Boursin cheese takes the brand's classic, long-dormant "Du pain, du vin, du Boursin" campaign into potentially grisly territory. The lovers' cornfield picnic is nauseating enough to make one almost anticipate the "rather unexpected interruption" at the end of the spot. Boursin shows good sense in letting the ad go black before that pivotal moment, though. No sense associating its product with too much blood and guts.
—Posted by David Kiefaber
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