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The growing mania for "sponsored cities"—slapping advertising on all manner of municipal real estate—can lead to only one place as the economy continues to sputter. Soon, we'll have advertising inside our homes. Forget about the messages that ride on cable wires and satellites feeds into our various household screens. These ads would reside in the structures themselves, powered by chips beaming precision-targeted pitches onto our walls and ceilings. Messages would be tailored by income level and family size, based on information from lease and mortgage applications.
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