Cannes Lions

Vice Receives Cannes Radio and Audio Grand Prix for Bold Museum Protest

The media company created a provocative and unofficial tour of the British Museum's stolen goods

Vice Receives Cannes Radio & Audio Grand Prix for Bold Museum Protest — Visitors to the British Museum could hear the untold stories behind stolen objects.Cannes Lions

By Brittaney Kiefer

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CANNES, France — Vice Media’s provocative initiative to expose stolen artefacts in one of the world’s leading museums received the Radio & Audio Grand Prix at the Cannes Lions festival.

“The Unfiltered History Tour,” made by Dentsu Creative for Vice, served as an unofficial tour of the British Museum, which has been accused of being the world’s largest receiver of stolen goods. Using Instagram filters and audio guides, the app allowed visitors to tour the museum and hear the stories behind those objects, told by people from the countries they were taken from.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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