Cloris Leachman puts on cabbage for PETA

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

PETA has finally hit its advertising stride, and all it took was draping Cloris Leachman in cabbage. The 82-year-old Oscar-winning actress (for 1971's The Last Picture Show) "sang and joked her way through the entire day" of the shoot, according to PETA, "taking just a few moments to get serious with the story behind her choice to give up meat more than 40 years ago." Gotta be honest, we didn't see this coming. Granted, the ad seems to have more to do with advancing a lifestyle than saving animals, but Leachman's stately bearing makes that classy instead of preachy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in