Comment wars are ugly, but they can be fun

There's been plenty of hand-wringing about the nastiness of comments, particularly anonymous ones, made on ad-industry Web sites. Some feel they make the ad world look silly, juvenile and petty. Ah, but they can also be fun. Check out the battle royale that erupted on AgencySpy in response to an anonymous piece on the best digital shops. This kind of thing is great link/comment bait, but things took an interesting turn when Craig Elimeliah of Freedom and Partners lambasted Firstborn Interactive as being on the decline.