Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up a sign that says “Danica’s Cell: 480-388-0988” and then giving her a “call me” gesture. She’s actually been married seven years, but fanboys can dream. (And Dale’s obviously not big on the institution, anyway.) Yes, yes, of course the number’s fake. But like a lot of curious viewers out there, I decided to give it a call.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in