Euro RSCG mixes a value sell with goofy family values and levitating condiment squeeze bottles in this riotous, happy-happy push for French's mustard. Sure, you're getting "40% more free," but it's just mustard. How much can any one family consume? It's not like the stuff tastes good on cereal or swirled into coffee. Or maybe it does, as this particular vintage seems pretty magical, floating around a ballpark and "drawing" (squirting?) mustaches and glasses on the fans without staining a single shirt or pair of chinos. The zombie-jolly music track sounds like an old Barney the Dinosaur CD exploded. French's new tagline promises: "Happy starts here." Perhaps "Trippy starts here" would be more appropriate.
—Posted by David Gianatasio
