Toshiba's Human Guinea Pig Offends Real Test Subjects

Ad called irresponsible for portrayal of clinical trials

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the Toshiba Satellite Ultrabook's rigorous testing before release, stars a "professional medical test subject" who endures an array of cruel and unusual side effects. There's actually no such thing as a full-time human guinea pig, but those involved in real clinical testing have posted several angry comments on YouTube saying the ad is socially irresponsible.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in