Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Stardust Studios animated this psychedelically cool "State of Mouth" Ice Breakers spot from ArnoldNYC that transforms a scruffy-looking poser into some kind of groovin' electric glacier god. At one point, he looks like an anime version of Mr. Freeze. Or a prospective member of Kiss who's way too cool for that band. Maybe he swallowed a couple of those, you know, wacky ice cubes instead of Ice Breakers. Too bad the brand's old ads with Hilary and Haylie Duff didn't end with icicles shooting through their eye sockets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in