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A new campaign from Gotham depicts "Yellowbook moments" culled, according to press materials, from the top search terms on Yellowbook.com. This first commercial, "Clumsy Husband," finds the title subject crashing through the house as he announces his new job working with explosives. His wife somewhat nonchalantly checks out "life insurance" listings on Yellowbook.com. I have more hair than the clod, which is what I like most about the ad. Still, I object to dads and husbands constantly portrayed as goofballs in the media.
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