Take drugs if you enjoy getting scribbled on

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This PSA from mcgarrybowen, part of the Above the Influence campaign by the White House Office of National Drug Control Policy, is a refreshing departure from most social marketing, in that it's not condescending or hyperbolic and uses a fairly common occurrence to represent a larger problem. (They aren't exaggerating much, if this guy is any indication.) Fear of humiliation is a potent force among teens, and it will be hard for this girl to save face in the morning, even after she scrubs it clean.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in