Kate Upton Does Her Most Insipid Ad Yet, for DirecTV

Like her bikini, there's very little to it

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sports Illustrated cover girl and suddenly ubiquitous ad star Kate Upton has a new commercial, this time for DirecTV. And like the spots that have come before it, this one focuses squarely on her assets. She's stacked, y'all, and showing a lot of skin. (By this point, she's so overplayed that I can't even muster an exclamation point on that last sentence.) The DirecTV sales pitch consists entirely of Upton's awkward come-hither looks, a couple words of "dialogue" and a bright blue bikini.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in