WaterPartners puts dirty in clean-water PSA

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This faux bottled-water spot, created as a PSA by the clean-water advocates at WaterPartners, probably tries a bit too hard to be funny, and the fake-ad setup is old hat. Still, the actress is committed, as she lets the sludge (called "L'Desh Fresh") dribble down her face. This is "the world's most authentic water," the polluted stuff with "arsenic-enhanced flavor" and "smooth urine undertones" that millions use for drinking, bathing and food preparation every day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in