South Africa has best dressed sea rescuers

As we learned from a recent campaign out of New Zealand, yetis will not come to your rescue if you get lost in the wilds of that country. However, if you fall from a boat off the South African coast, you can expect some odd creatures to mobilize on your behalf—specifically, guys dressed in chicken costumes; brides on their wedding day; and foam-finger-wearing sports fans. So say Ogilvy’s print ads for the country’s National Sea Rescue Institute.