Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
As soccer has exploded in popularity across the U.S., NBCUniversal has big plans after maintaining its exclusive rights to one of the world’s most famous leagues.
NBCU and the Premier League extended their rights agreement by another six years on Thursday, fending off rivals like ESPN and ViacomCBS in a heated bidding war that confirmed professional soccer’s surging popularity in the country. NBC Sports reportedly shelled out $2.6 billion to hold on to the league, though NBC Sports chairman Pete Bevacqua declined to comment Thursday on financial terms.
When
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in