Ice Cube Gives L.A. Art Project Some Street Cred in Eames Spot

Rapper draws on his architectural drafting past

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Here's the most badass video you'll see today. It's Ice Cube giving a tour of modernist building design in Los Angeles, where he actually studied architectural drafting before breaking out as a gangsta rap star in the 1980s. The short film is one of several created by TBWA\Chiat\Day to promote Pacific Standard Time: Art in L.A. 1945-1980, a massive collaboration among a number of Southern California cultural institutions celebrating the birth of the L.A. art scene.

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