Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns out he's brought some friends to the party. Well, not friends, exactly—more like mortal enemies from the dastardly rebellion that opposed him throughout the entire original Star Wars trilogy. But that's all semantics. What's important is that R2-D2, making a second appearance for the retail chain, and Chewbacca are now part of the Currys marketing family.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in