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It starts with a harmless goal to squeeze in just one more task before clocking out for the day—maybe a quick round of emails here or one last editing session there. Then that small task snowballs into three more small but urgent matters that result in you shoveling dry cereal in your mouth as you commence with your third all-nighter of the week.
Sure, that may sound a little extreme, but it’s not nearly as uncommon as you’d think, especially for those working in the ad industry.
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