NFL Gets Fashion Conscious

Team wives push revamped women's gear

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Can a football jersey be high fashion? The NFL is trying to prove just that—and it’s got one staunch supporter in Manhattan social fixture Suzanne Johnson, who happens to be married to New York Jets owner Woody Johnson.

Johnson, who has been at the forefront of promoting the NFL’s revamped women’s line (read: not just shrunken pink tees), seems to be taking her duties just as seriously as if she were launching a ready-to-wear line. According to WWD, she showed some of the NFL’s “more fashionable” pieces to magazine editors last week, and even convinced some of her socialite friends to wear Jets jerseys to Badgley Mischka’s runway show during New York fashion week earlier this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in