Raise Your Man Boobs With Pride, Football Fans

EA Sports celebrates the 'totally devoted'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Not that you could tell by the triple-digit temperatures in some parts of the country, but it's almost fall, better known to many as football season. That means drunken tailgate parties and wasted fans showing copious amounts of team spirit and way more skin than they should. EA Sports, via agency Heat San Francisco, has gotten a jump on such campus tomfoolery with a series of NCAA Football 12 ads focused on team devotion. The highlight is definitely the "True Friend" spot below, starring an oversized Louisiana State University fan who doesn't mind letting it all hang out in honor of the purple and gold.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in