It might seem clichéd to compare deaths caused by smoking to those caused by guns, drugs, poison, fires and suicide. Still, it's not what you do, but how you do it. And this memorable poster campaign by Indian agency 1-Point Design is certainly a breath of fresh air (ha!) that puts a different spin on familiar anti-smoking themes. Or does it? Well, it turns out there's a different sort of smoking gun, as the work resembles a campaign by the Cancer Society of Finland.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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