Orbit's roaming mouth is bit of a clean freak

Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood in this 90-second stop-motion video (posted below) by graffiti artist Goons and ad agency EVB. Unlike most taggers, Goons's work consists of temporary paper creations that "appear," guerrilla-style, on Chicago streets every now and then. Hey, we've all got time to kill, right? Folks can "clean" away the artwork if they so choose, so I guess there are some synergies with the brand's familiar commercial message.