Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
What do Ronaldo and Jesus have in common? Worldwide first-name recognition. Hordes of worshippers. And now, thanks to Nike, official abbreviations to mark the eras in history before they arrived and after they left. (Ronaldo isn't dead, but he is retired from soccer, and played his last friendly game for Brazil on Tuesday night.) Jesus already had B.C. and A.D. all locked up, so Nike (via ad agency F/Nazca Saatchi & Saatchi) bestows B.R. and A.R.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in