Automakers Fall in Love With Odd Spokescreatures

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Lots of auto reporters were scratching their heads this week at the news that Toyota will be featuring a computer-generated anime character in some ads aimed at Asian Americans. But Hatsune Miku, the blue-haired Japanese singing sensation, is really just one of many strange creations that marketers have wrangled up to pitch their cars this year. The first Miku spot is below. After the jump, we recap some of the other inhuman spokescreatures that automakers have put behind the wheel lately.

  1. Honda's Furry Monster

    If you're looking to cut through the clutter of a Glee commercial break, all you have to do is show a furry, feminine beast frolicking with friends in her new Civic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in