Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Microsoft worked with Interbrand to come up with the name Bing for its search engine. It's supposed to evoke the "aha" moment of finding what you're looking for (and no, it has nothing to do with Chandler Bing from Friends). The name provoked plenty of chatter when Bing launched. But perhaps the most unexpected feedback came from a 99-year-old man named Richard J. Bing, a retired cardiologist who wrote to Microsoft asking if he could help in any way, seeing as how they'd used his name.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in