The E*Trade talking-baby spots have a constituency, considering they're back for a third year (in ads from Grey) in this Sunday's Super Bowl. To pump up interest ahead of the game, E*Trade is checking off the viral box by mimicking CareerBuilder's popular Monk-e-mail effort from 2006. With BabyMail, you can have one of the E*Trade babies speak your message in an e-mail to friends. There's also, of course, the option to upload your own baby's photo.
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