Expect the Unexpected While Riding in a Mini

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Taxi2 in Toronto crafted self-consciously "wacky vignettes" in this Canadian campaign for the BMW Mini. In the best of the three spots, a guy hangs his head out the passenger window of a speeding Mini and "whoops" it up. His mustache and eyebrows fly off his face and on to a gal riding a scooter behind them. Both take this development in stride. The other two ads are after the jump. In one, a fat guy's man-boobs continue to jiggle even after his high-speed, tire-squealing, "Whoop! Whoop!" Mini ride ends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in