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Australia tourism can't catch a break. First, they had the "Where the bloody hell are you" debacle. Then this year's campaign, themed "There's nothing like Australia," got ambushed by mean-spirited parodies. Now, there's more bad news, as the latest spot in the campaign—the musical ad below from DDB Sydney, celebrating the country's signature landmarks—has drawn protests for portraying the natives as "a bunch of tone-deaf bogans." A bogan, apparently, is a lower-class creature possibly related to the American redneck.
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