Cisco puts its nerdy spin on Old Spice clips

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Old Spice Guy hadn't even hung up his towel before there were predictions of a rash of copycat campaigns. Cisco got a jump on the pack by literally copying the idea yesterday, only subbing in "Ted from accounting" as its nerdy star. Throughout the day, Ted responded to tweets coming to the #CiscoSPice hashtag with dorky humor that one can only assume goes over well with the BlackBerrys-in-belt-holsters set. Ted (who's actually Cisco marketing manager and occasional comedian Tim

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in