People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that.
A new ad fraud scheme on connected TVs, called StreamScam, infected more than 28.8 million household IP addresses and saw roughly $14.5 million ad dollars stolen away over the last four months, according to a report from Oracle.
“Where advertising dollars go, criminals will follow, and rapidly-growing channels like CTV are presenting new opportunities for ad fraud and theft,” said Mark Kopera, head of roduct for Moat by Oracle Data Cloud, said in a statement.
The fraudsters built servers to send out fake ad impressions, tricking advertisers to buy media that wasn’t there.
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