Fishing retailer making pitch to man-babies

I dislike babies because they're needy, wrinkled, self-fouling complainers who shriek and cry all the time. I dislike old people for the same reasons. Which means I doubly dislike this Okuma "Born to fish" campaign from Barnes, Catmur & Friends in Auckland, New Zealand, which disturbingly combines tykes and coots with unwelcome nautical flair. Actually, the baby in the cap with the mustache looks middle-aged. He reminds me of my uncles, whom I also dislike (see the reasons above).