IBM is adding three new tools to its spate of ad product releases this year as it continues to build out a suite of AI-powered targeting offerings that don’t rely on cookies or trackers.
The tech giant said it would be adding a host of new capabilities to its advertising suite around ad attribution, video and over-the-top (OTT) creative and audience prediction. The company also announced plans to build out a partner ecosystem that will span ad tech companies like AT&T’s Xandr, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in