Bartender Embodies a Drunk Driver's Future

In the spirit of freaky ads, here's the latest anti-drunk-driving message from Think!, the British road-safety campaign. It shows a bartender who asks a patron what he'd like to have—and then suddenly inhabits various frightening characters that the drinker will face if he's caught drunk driving, from the police officer to his boss at work. Extremely creepy, and with a tour de force acting performance by the bartender.