The most (overly?) dramatic vacuum-cleaner commercial ever? It could be this new offering from Young & Rubicam in New York and Psyop for LG’s cleaners, featuring Kompressor technology. It depicts a living-room carpet as a churning, Perfect Storm-like sea of lurking filth, infested with marauding shark microbes and ready to drown innocent toys and dolls, not to mention your kids, in muck. “Protect your family from things that are lurking,” says the scary tagline. It’s all pretty ludicrous, but it looks awesome.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in