CreatorIQ, an influencer marketing platform, has raised $24 million just as advertisers and regulators dial up their scrutiny of social media.
The company is reinvesting the funds to develop its products and data analytics capabilities. It’s also looking to accelerate intentional growth, which is a key focus for CreatorIQ over the next 24 months.
“We see this becoming part of everybody’s marketing stack,” said Igor Vaks, founder and CEO of CreatorIQ.
One growth area for CreatorIQ is paid media, which Tim Sovay, the company’s COO, said is becoming an increasingly important element of influencer marketing, especially as dollars shift out of traditional channels like linear
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in