The Classic VW Beetle Is Already Cut Out in This Goodbye Campaign

DDB New Zealand crafted the homage to the Bug

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Imagine the kind of legacy one would have to build in order for even its mere silhouette—ostensibly, the vaguest of likeness—to be instantly identifiable.

For example, Alfred Hitchcock and the original Charlie’s Angels lineup have two of the most famous profiles in pop culture. It’s not just about being distinctive, but possessing the longevity that comes with being a consumer favorite.

The Volkswagen Beetle can certainly boast both an 80-year reputation and an iconic look beloved by multiple generations.

But as the old saying goes, “all good things must come to an end.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in